JLS (apparently they can sing) and Volvo
http://www.rybrook.co.uk/volvo/news/jls-drive-volvo
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I'm gonna rush out and buy one!
It's lame... but i bet it sells Volvos to people who might not have bought one previously. |
"We're really excited to have Volvo partner with us on our latest video for ‘Do You Feel What I Feel?'. The cars were swagged out, especially the white XC60. Its siiick!"
_____ why does this not fit with Volvo? I understand wanting to appeal to a wider audience but volvo where doing fine with their image. Maybe this will be a good thing but I just never thought I'd see the day that Volvo and JLS partnered. |
Good on JLS:thumbs_up:
Maybe people will stop asking me why I'm not wearing beige and smelling of p1ss and biscuits, when I'm down the pub now? |
Brand Tarts, they were in the last Mercedes magazine talking about their Merc van to get them between gigs!!
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They clearly aren't doing THAT well if they can get all of their stuff between venues in a Merc Sprinter Van!!!
Rammstein use 10 Artics .... .... JUST for the Pyrotecnics!! |
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Volvo are trying too hard.
They need to physically MAKE cars for their target audience. The C30 did that brilliantly. C30 audience - Young Men and Women with a decent salary. S40 audience - Young Men and Women who wanted a premium badge, which wasnt german. V50 - Rep car. S60 (old) - Grandad's safe reliable car/ criminal busting T5 police car. S60 (new) - In R-Design form, a real aggressive 3 series/ A4 alternative. What the hell are they going to achieve by putting JLS in S60's and XC60s????? Thats like BMW putting Lee Nelson in a 7 Series for a marketing campaign. |
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And of course, an 18 y/o girl isn't going to be able to get insurance on a C30/S60/XC60! Maybe in the USA where "Mummy-and-Daddy Banks" will sort something out for a "sweet 16th" ! What car was used in "Twilight" ? I still doubt 17/18 yearolds will be buying cars because their sparkly vampire had one. (Has anyone else noticed he is a 300 year old in the body of a young boy, hanging around with young girls?) On a later point ... with the targeted market thing. The only C30 owner I know is a 58 year old caretaker, whos usual passenger is his Bulldog! Hardly a "young man". |
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This is ridiculous. Why are Volvo wasting money on product placement targetting an audience that are not old enough to drive.
Waste of money that could have been spent better elsewhere. |
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Daughter - nooooo Dad - we are going to look at a volvo Daughter - noooooooooo Dad - JLS drive one Daughter - Lets buy a volvo Daddy This is an audience that is old enough to pester and influence. None of them are old enough to buy tickets to a JLS convert but they seem to sell tickets to their parents (who I am sure would rather spend their money elsewhere). |
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