Volvo new logo
 

Anyone else seen it, Volvo have a new logo, black on white with a simplified iron mark!

https://jalopnik.com/volvo-updates-i...rks-1847723311

Dreadful!

horrible
but as its going on "milk floats" from now on ,, who cares

I'm driving a semi-milkfloat and the now logo does nothing for me.

It's more of a Wingding than a logo.

Awfull.

I dislike the minimalist logo trend which has really taken off in recent years.
It's even made it's way into TV so no doubt the Volvo logo will eventually end up as just a V like the Mastermind logo has become a a giant M and Question of Sport a large Q.

Wow that is ugly

Ugly indeed.

You have build yourself a very recognizable logo, name, prestige, everybody knows what Volvo is/means, and the logo could be recognized from far away.

Now it's indistinguishable from many of them... Opel for example.

It's awful, no doubt they've paid a lot of Kronor to a Marketing/PR company to come up with it, I reckon a Gothenburg pre-school playgroup three year-olds could have come up with something better!

Here is my design for a new Ford Logo:

https://64.media.tumblr.com/c8460c39...dde5f1c891.png

What do we think?