Quote:
Originally Posted by wassap
See, i look at Volvo and see them as the android alternative to the Applesque german marques.
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Be an interesting poll that one. Volvo is trying to head in the Apple direction in terms of image, quality, brand, & softness - it's the Nordic brand image that Nokia also once heralded. I'm not sure which camp VAG lands in - it's technologically advanced & sure footed, but just an ounce of character lost. I think it's about the nurturing feeling. Volvo's have always presented themselves as safe - nurturing you as a womb does. VAG are more stern. This is how it will be - this is how you should act - this is what you want to be.
I'm not a marketing person, but sure they have endless debates over this
