For me HUD over heated screen. I now look at the end of the bonnet for speed, sat-nav, … in my wife's car, my mothers car, my mates car, …
Appreciate heated screen has uses in winter. But remote start and old fashioned "going out to the car a few mins early to scrape the screen" work for me. Maybe that view will change as I get older and my health deteriorates, but for now, it is not a problem
For my wife, she hates HUD when she drives my car. Heated screen would be wasted on her, as she expects me to scrape the screen
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S90 2017 D4 Inscription Osmium Grey, Winter Plus HUD, Xenium, Plus various options