I dont know if anyone has been to Dubai recently but the first thing I noticed appart from the heat is that they now use Volvo as their premium taxi service. So I think thats pretty good ground to say Volvo are now a premium brand.
I was born / grew up in Dubai and go back every now and then, so I definitely know the cars they use and they are all about luxury. Previously they only used to be Mercs or Lexus. Now when you get there ... you will see a sea of black Volvo estates ... they all look pretty dam nice.
So yes I think Volvo are a premium brand now
