I am assuming there is no intended payment to you for your input.
So, this approach is marvellous - for the consulting company.
They use unpaid and unrewarded people to, as you say "shape the future", and take the credit for it when your ideas are passed on to Volvo.
If Volvo want to find out what people really think, and how current and potential customers perceive their cars, they need only review the various fora dedicated to their brand.
This forum alone contains so much about the cars, their foibles, and suggestions for improvements already - they really ought to read it.
Alternatively, they could employ people to provide this information - Oh yes, they already do this and they're called "Insight Consulting" apparently, and I bet they are paid handsomely for their services.
I say "their services" but of course it will be you, and others like you, who will be providing the actual information.
Call me a cynic if you like, but they're the ones getting paid remember.
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