Quote:
Originally Posted by Whippy
We only intend to sell very expensive cars to very rich people.
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Nail on the head.
Going back 3 or 4 years ago now, I test drove both an L405 Range Rover and the new XC90. Both top of the line models, both diesels. What struck me at the time was just how refined the interior fit and trim of the Volvo was, in my opinion better finished and appointed than even Range Rover were offering in a circa 100k vehicle.
"Volvo" management long ago made the decision to move themselves lock, stock and barrel into the premium end of the market. I don't think that has anything near so much to do with the transition to EV, as it is a simple push towards increasing profit margins and hence returns for Geely's shareholders and investors. I strongly suspect that the kinds of prices we're seeing now would have happened all the same had the EV revolution never come to pass.