Volvo Owners Club Forum - View Single Post - Where do you see Volvo against other marques?

GMad · Jun 30th, 2012, 07:51

Volvo is not a premium brand and never has been IMO!
Personally I don't think any mass produced car is "Premium".
I think if anything Volvo has lost some, if not all of its identity in recent years, simply because they are trying to be too much like all the others. They used to be considered by all to have bullet proof reliability, be massively practical and do exactly what it says on the tin. Now though, they are another European mass produced car that is having to offer the same as every other manufacturer to compete!
UK customers seem obsesed by labels, although in the case of cars this is changing. After all ther are some damn good offerings that are very well made, safe, reliable, good looking and practical, coming from the East.
The only thing that holds them back (with some people), is the badge!

Jun 30th, 2012, 07:51	#2
GMad Premier Member Last Online: Nov 5th, 2014 09:53 Join Date: Jul 2009 Location: Telford	Volvo is not a premium brand and never has been IMO! Personally I don't think any mass produced car is "Premium". I think if anything Volvo has lost some, if not all of its identity in recent years, simply because they are trying to be too much like all the others. They used to be considered by all to have bullet proof reliability, be massively practical and do exactly what it says on the tin. Now though, they are another European mass produced car that is having to offer the same as every other manufacturer to compete! UK customers seem obsesed by labels, although in the case of cars this is changing. After all ther are some damn good offerings that are very well made, safe, reliable, good looking and practical, coming from the East. The only thing that holds them back (with some people), is the badge! __________________ SHOULD ANYONE BE OFFENDED BY ANY OF MY POSTS THEN IT SERVES THEM RIGHT FOR STICKING THIER HEAD ABOVE THE BARBED WIRE FENCE THAT IS LIFE !