Volvo Owners Club Forum - View Single Post - Where do you see Volvo against other marques?

NigeS · Jun 30th, 2012, 08:51

I can't see any current manufacturer knocking the big 3 German makes off their pedestal. As you say in the past certain marques specialised certain things and Volvos like Saab was safety and practicality. Now manufacturers have to encompass all aspects of car design to be ahead of the game, so all that is left for consumers to put the money against is brand and lifestyle.

Our MD has brand new Audi A8 and it's a damn nice place to be. But then it did cost nigh on £100K and Volvo don't offer anything at that price point. Therefore until they do they'll never be a premium brand. Looking back though Audi started out as quirky brand who's offering was only 4x4 with aerodynamics, when did they become premium? I guess you need to launch a flagship barge with a big price tag. VW tried it with the Phaeton.

I think Mercedes has always been premium but have lost their way a little over the last 15 years, which allowed Audi and BMW to step in.

I guess you call RR, Bentley, etc as Hyper Premium?

Jun 30th, 2012, 08:51	#3
NigeS Senior Member Last Online: May 11th, 2015 17:54 Join Date: Apr 2012 Location: Denby	I can't see any current manufacturer knocking the big 3 German makes off their pedestal. As you say in the past certain marques specialised certain things and Volvos like Saab was safety and practicality. Now manufacturers have to encompass all aspects of car design to be ahead of the game, so all that is left for consumers to put the money against is brand and lifestyle. Our MD has brand new Audi A8 and it's a damn nice place to be. But then it did cost nigh on £100K and Volvo don't offer anything at that price point. Therefore until they do they'll never be a premium brand. Looking back though Audi started out as quirky brand who's offering was only 4x4 with aerodynamics, when did they become premium? I guess you need to launch a flagship barge with a big price tag. VW tried it with the Phaeton. I think Mercedes has always been premium but have lost their way a little over the last 15 years, which allowed Audi and BMW to step in. I guess you call RR, Bentley, etc as Hyper Premium? __________________ 2003 Volvo V70 D5 2004 Mini Coooper S 1988 Porsche 911 Carrera Last edited by NigeS; Jun 30th, 2012 at 08:56.