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Originally Posted by volvocat
What’s your problem, Volvo?!
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They've decided the only customers who matter are the ones buying BMW, VW, Audi, etc. The traditional customers seem to remain unconsidered.
Why do they put themselves into a hot ring of chasing the same 10% as everyone else, completely ignoring the other 90%.
This is happening all over for a couple of decades now. I used to buy Holsten Pils, always. Then they rebranded, changed the recipe too, to attract a new customer base. I had to drink something else. Way to go.
Marketeering is a pseudo-science I will never truly understand. I mean, did I really buy that patio set on the way to the milk in the supermarket? Did I f***.