Quote:
Originally Posted by canis
Marketeering is a pseudo-science I will never truly understand. I mean, did I really buy that patio set on the way to the milk in the supermarket? Did I f***.
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But you just might have done - for all they knew - nothing ventured, nothing gained, seems to be the thinking.
Which is what makes Volvo’s option restrictions all the more baffling - as much effort apparently put into reducing options, and therefore selling opportunities, as others put into creating sales possibilities.
As you say, a pseudo-science - for which somebody, somewhere is being paid a damn sight more than I’ve ever earned.
Has anybody on this forum (or in this club) ever been asked their opinion by Volvo’s ‘market research team’? Or offered them the benefit of their wisdom and felt they were listened to...?