I popped into my local Volvo service location and bought a replacement there and then. It cost me all of 17 Swedish crowns, (about £1.50).
It's easy enough to replace. One thing to note, if you can still see "VOLVO" in the silver of the emblem then you haven't removed the whole label. It seems that the blue layer delaminates from the emblem.
Just remove the whole emblem insert, clean the surface and re-apply a new one.
It's such a common problem. I multiple cars a week with the blue missing.
EDIT: I see in the photo that VOLVO is still visible.. you should remove that too.
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