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BMW Heated Seats for £15 p/m subscription

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Old Jul 14th, 2022, 18:31   #1
T5R92011
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Default BMW Heated Seats for £15 p/m subscription

https://www.bbc.co.uk/news/technology-62142208

Why on earth would anyone subscribe to this?
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Old Jul 14th, 2022, 19:06   #2
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Originally Posted by T5R92011 View Post
https://www.bbc.co.uk/news/technology-62142208

Why on earth would anyone subscribe to this?
We are approaching the silly season , don’t forget!
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Old Jul 14th, 2022, 19:18   #3
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BMWs have well documented inlet manifolds which have variable intakes that detach and write the engine off.

They also have timing chains that become destroyed.

And cracking rear subframes, and rob bearing issues. And Vanos has been a costly problem for decades.

People know this and pay through the nose for the badge on the front 🤣.

I won’t pay to have a fitted and functioning sub system, neither would many on here.

But people woll B*tch and moan but ultimately pay up!

More fool them!!!
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Old Jul 14th, 2022, 20:50   #4
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Originally Posted by XC90Mk1 View Post
BMWs have well documented inlet manifolds which have variable intakes that detach and write the engine off.

They also have timing chains that become destroyed.

And cracking rear subframes, and rob bearing issues. And Vanos has been a costly problem for decades.

People know this and pay through the nose for the badge on the front 🤣.

I won’t pay to have a fitted and functioning sub system, neither would many on here.

But people woll B*tch and moan but ultimately pay up!

More fool them!!!
FOMO & Seen to be factor,

Having worked in the trade before not BMW though you'd be surprised who the best brands are, if anything Opel have always been the German brand to pick, I've had many Vauxhall's in my time and they were the most reliable thing I could find, never spent much on them at all and if I had ever been stuck for one in normal times a Ford would've been next up,

It's all marketing basically, the Gerries all get the best press because the best customer always will, this then makes people want even harder, I selected the S90 on rareness which I noticed had many pedestrians looking at it as I wafted by but I also selected it based on how it was constructed which imo was tank like, ok she was heavier and the lighter cars might do another few mpg's but at the end of the day flimsy always breaks easily, the car wasn't perfect but it did feel enjoyable to be in.
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Old Jul 14th, 2022, 21:26   #5
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Is this based on 36 months typical lease /pcp x £15 = £540 ?

Seems like an awful lot of money for heated seats?

We are clearly going back to the 1970s and renting but never owning.
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Old Jul 14th, 2022, 21:29   #6
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I've had several Vauxhalls and they've always served me well. I never found a Vauxhall dealer worth their salt though.
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Old Jul 15th, 2022, 09:46   #7
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Everybody is getting bent out of shape about this subscription model, but it's just another option for customers to pay for the extras they want on their car.

You still have the option to pay a one off fee, just like you do now, absolutely no difference.

"BMW drivers can now have heated front seats to order, which is available permanently for £350, for three years for £250, an annual subscription of £150 or monthly for £15."

Someone at BMW has sat down with a big calculator, and worked out, that it's more cost effective to send all the cars out the door, with all the options, than to tailor the cars to customers orders, presumably with a calculated take up rate of the options to potentially increase profits.

If you're leasing the car, you can subscribe for your lease period and save some money.

As a monthly subscription is available, you can presumably subscribe during the winter months for the heated options, and cancel your subscription during the summer.

Maybe you're taking your car on a driving holiday, so you take up 'driving assistance plus' package, for the month ? etc etc..

It also means anyone buying a second hand car, can buy any spec they want and then just buy or subscribe to the options they want, no hunting about for the options you want on your car.

It makes for a great headline, but in reality I don't see what the outrage is about.
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Old Jul 15th, 2022, 12:26   #8
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Quote:
Originally Posted by Rocinante View Post
Everybody is getting bent out of shape about this subscription model, but it's just another option for customers to pay for the extras they want on their car.

You still have the option to pay a one off fee, just like you do now, absolutely no difference.

"BMW drivers can now have heated front seats to order, which is available permanently for £350, for three years for £250, an annual subscription of £150 or monthly for £15."

Someone at BMW has sat down with a big calculator, and worked out, that it's more cost effective to send all the cars out the door, with all the options, than to tailor the cars to customers orders, presumably with a calculated take up rate of the options to potentially increase profits.

If you're leasing the car, you can subscribe for your lease period and save some money.

As a monthly subscription is available, you can presumably subscribe during the winter months for the heated options, and cancel your subscription during the summer.

Maybe you're taking your car on a driving holiday, so you take up 'driving assistance plus' package, for the month ? etc etc..

It also means anyone buying a second hand car, can buy any spec they want and then just buy or subscribe to the options they want, no hunting about for the options you want on your car.

It makes for a great headline, but in reality I don't see what the outrage is about.
Exactly this ^^^^^^

A click bait headline and folks fall for it.
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Old Jul 15th, 2022, 13:01   #9
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My first thought was don’t pay for the option then work out where the wires go. Simple switch, bit of wire, additional fuse and free heated stuff!
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Old Jul 15th, 2022, 15:04   #10
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Quote:
Originally Posted by TeamG View Post
My first thought was don’t pay for the option then work out where the wires go. Simple switch, bit of wire, additional fuse and free heated stuff!
Or just wet yourself, it gives the same sensation as a heated seat.
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