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Trader's Offers & Discounts A forum for discussing special offers that are available to VOC or Forum members. Commercial organisations must first seek permission to post details of products. |
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Do you want the good news or the bad news?Views : 2321 Replies : 11Users Viewing This Thread : |
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Jul 27th, 2017, 10:09 | #11 | |
Trader
Last Online: Jan 2nd, 2024 13:29
Join Date: Oct 2010
Location: Hastings
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Quote:
Simplistically, if an insurer wants you to go direct they need to spend alot on advertising to attract you. If they use brokers, it's they who have the advertising costs instead. In a niche market too, like car enthusiast and owners clubs, the brokers already have the relationships with the affinity partners and are better placed to build relationships with the end customer. Insurers replace advertising costs for commission to brokers and, hopefully, benefit from enhanced sign-up rates from a section of the market they really desire. Does that make sense? N
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Jul 27th, 2017, 23:41 | #12 |
Member
Last Online: Apr 1st, 2024 22:31
Join Date: Jan 2016
Location: oldham
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Sorry but this just sounds like gobblydygook language by insurers to confuse or over complicate the issue which just boils down to they are in the driving seat to dictate what you will pay or go elsewhere,all the insurers will say stuff like this to justify their generous mark up margins,all i can say is thanks chris knott for your contribution financially to the club,that's about it.
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