Volvo SPA2 plans vs BMW vision for the future (CEO resigns)

[jonnyu]

From the latest developments that dated back to 2018, Volvo has strong partners engaged on the development of the SPA2 platform:
-LG Chem and CATL are the new partners supplying batteries
-They will electrify all their range starting in 2019
-Nvidia is the technological partner for the autonomous driving level 4, possibly leading to Volvo being the first production car with level 4 autonomous driving in the market
-Google is being another technological partner for their future infotainment system.

In terms of security and technology, Volvo presents a solid strategy and may become the world's first in may aspects.

However, this has not been the case for BMW.
https://www.theverge.com/2019/7/9/20...-specs-release

BMW has failed to bring to the market proper strategy or solutions for the upcoming electric revolution. In fact this is one of the main reasons why Krueger resigned. Quoting the article: "He delayed BMW’s first long-range EV, which reportedly led to an exodus of talent in that field. Sales of the i3 stumbled. He also doubled down on internal combustion engine cars at a time when European countries moved to restrict or outright ban them, especially diesels. Amid all of this, the company still lost market share to rivals like Daimler, which owns Mercedes-Benz."

Even if BMW starts right now to define a strategy for the future, it comes 2 years too late. I'm sure that with their economic power they will be able to turn it around but still not sure how they will stand against Audi, Volvo and Mercedes in these following transition years.

Sales from BMW are already tumbling and they have been for a few months. I remember when I wanted to buy my car that I could get a 30% discount from a brand new BMW, the highest discount from all the available brands (Mercedes 15%, Audi 20%, Volvo 18%,...).

So what is your opinion regarding brands like BMW and their future strategy against Volvo?