A Volvo Moment: Asleep behind the wheel

Bob · Apr 14th, 2017, 06:10

In the 1950s, it was a selling point if a car was convertible for sleeping purposes, and this advantage would be highlighted in advertising. Hotel rooms were expensive, and if a business traveller or a family on holiday could sleep in their car they could make big savings. ‘The PV544 is just as comfortable to sleep in as it is to drive,’ said a Swedish advertising film from 1958 - to name but one example.

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Baxlin · Apr 14th, 2017, 07:21

And here I thought the Austin Maxi was the first to advertise this....

I remember many moons ago, when in the RAF, I had a Morris 1000 Traveller, and, doing a favour for a mate, agreeing to hand his bedding in for him as he'd had an early start on leave, I had this pile of bedding in the back of the car. When I picked up my girlfriend later in the day, I had quite a bit of explaining to do - those days were not as 'relaxed and free' as in later years!

hutch63 · Apr 15th, 2017, 06:24

Ithink your both right. i might be wrong, someone will put me right.
was one of the top volvo guys an ex british motor com, (b.m.c). designer.
or the other way around.

Simmy · Apr 15th, 2017, 17:25

I want one of those blankets .

oragex · Apr 15th, 2017, 23:24

Sleeping in a 2 doors coupé. Priceless

Laney760 · Apr 21st, 2017, 08:42

Well I never knew that!

One of the reasons I love my 940 is that you can fit a single orthopaedic mattress in the estate with the back seats down (tin tent) and take very cheap holidays, no need for tents! Stay at a campsite (park in the shade for sleeping) if you need shower facilities and off you go in the morning, no tent to put up or take down! No doubt you can fit a whole single mattress in the back of a 200 or 700 estate as well!

Apr 14th, 2017, 06:10	#1
Bob Club Director Last Online: May 5th, 2024 17:55 Join Date: Nov 1999 Location: From Neath, now London View Photos By: Bob	A Volvo Moment: Asleep behind the wheel In the 1950s, it was a selling point if a car was convertible for sleeping purposes, and this advantage would be highlighted in advertising. Hotel rooms were expensive, and if a business traveller or a family on holiday could sleep in their car they could make big savings. ‘The PV544 is just as comfortable to sleep in as it is to drive,’ said a Swedish advertising film from 1958 - to name but one example. Click here to read the full report

Apr 14th, 2017, 07:21	#2
Baxlin Old Rocker Last Online: Yesterday 08:16 Join Date: Dec 2016 Location: Tring	And here I thought the Austin Maxi was the first to advertise this.... I remember many moons ago, when in the RAF, I had a Morris 1000 Traveller, and, doing a favour for a mate, agreeing to hand his bedding in for him as he'd had an early start on leave, I had this pile of bedding in the back of the car. When I picked up my girlfriend later in the day, I had quite a bit of explaining to do - those days were not as 'relaxed and free' as in later years! __________________ Just my opinion, please don't shoot me if it doesn't match yours! 2011 C70 D3 (now sold)and JZR 3 wheeler

Apr 15th, 2017, 23:24	#5
oragex Premier Member Last Online: Jul 26th, 2021 21:24 Join Date: Jun 2013 Location: Coldnada	Sleeping in a 2 doors coupé. Priceless __________________ Several Volvo Repair Videos https://www.youtube.com/playlist?lis...ECTts0FSVSOT_c

Apr 21st, 2017, 08:42	#6
Laney760 VOC Member Last Online: Mar 18th, 2024 12:17 Join Date: Jul 2008 Location: Henley on Thames	Well I never knew that! One of the reasons I love my 940 is that you can fit a single orthopaedic mattress in the estate with the back seats down (tin tent) and take very cheap holidays, no need for tents! Stay at a campsite (park in the shade for sleeping) if you need shower facilities and off you go in the morning, no tent to put up or take down! No doubt you can fit a whole single mattress in the back of a 200 or 700 estate as well! __________________ [IMG]Volvo2 by Strider'swoman, on Flickr[/IMG] Current '96 945 2.3 lpt - Aurigas, tailgate spoiler, sports grille, lpg fuelled Previous '88 764 TD, '92 945 TD, '88 745, '81 244 DL

Apr 15th, 2017, 06:24	#3
hutch63 Senior Member Last Online: May 11th, 2022 21:00 Join Date: May 2013 Location: harrow	Ithink your both right. i might be wrong, someone will put me right. was one of the top volvo guys an ex british motor com, (b.m.c). designer. or the other way around.

Apr 15th, 2017, 17:25	#4
Simmy Premier Member Last Online: Today 15:33 Join Date: Mar 2017 Location: Manchester	I want one of those blankets .

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