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Where do you see Volvo against other marques?

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Replies : 234

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View Poll Results: Where do you see Volvo as a brand compared to other marques?
Premium and firmly in Compact Executive sector (eg, BMW, Benz and Audi) 91 55.83%
Non Premium but still in Compact Executive sector 35 21.47%
Premium-esque, but not in Compact Executive sector (eg, Alfa Romeo) 36 22.09%
Non Premium and not in Compact Executive sector (eg, Ford Mondeo) 6 3.68%
Multiple Choice Poll. Voters: 163. You may not vote on this poll

 
 
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Old Jun 19th, 2016, 17:27   #11
DannyDier
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Last Online: Jun 21st, 2016 23:08
Join Date: May 2016
Location: London
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If you say to people "I'm buying a Volvo" what will their reaction be? Time for retirement! Not that I care, as I view Volvo as being understated in quality and leaders in comfort/safety (pre ford era).

I view BMW/Mercedes/Jaguar in a similar class then you have Lexus/Volvo who appeal to buyers for different reasons, comfort/luxury/safety.

Then you have Ford!
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